Avoid Typical Email Marketing Mistakes

by Dr. Michael Kruzewicz

Many business owners and marketers who try email marketing believe any type of email marketing is beneficial.

This is simply not true. And there are a number of typical mistakes business owners can make when they organize an email marketing campaign.

Examples of these mistakes include

allowing promotional materials to be tagged as spam
not following up with promotional emails
not being prepared for an influx of customers after an email marketing effort
not marketing specifically to the target audience.

I will begin the discussion on bad web copywriting.

Spam is a problem which is reaching epidemic dimensions.

Each day we are bombarded with spam from around the world. This may include a bunch of unsolicited emails which are promoting products or services the recipients may or may not be interested in purchasing.

A critical mistake marketers can make in email marketing is to issue emails which are likely to be construed to be spam.

This may result in the emails never reaching the recipient or the emails being deleted, without being read by the recipient.

Avoiding the potential of falling into the spam category is not very difficult. It basically involves ensuring your promotional emails contain more useful copy than blatant advertising. This will make it more likely for your emails to be taken seriously.

Another typical email marketing mistake is to not follow up on promotional emails.

Sending out emails to interested parties can be very beneficial but it might even be more beneficial to contact these email recipients by other methods such as telephone or snail (print) mail to

answer any questions they may have
offer any additional information they may require.

This type of follow up can be much more effective than simply sending an email which mightfall into the abyss of an overcrowded email inbox anyway.

Marketers may also run into the mistake of not preparing themselves for an influx of customers after an email marketing effort.

The express purpose of email marketing is to generate increased interest in your products or services.

Therefore it is critical to anticipate an increase in business and be prepared to accommodate this increased demand for products and services.

This is very important because potential customers who have to wait for products or services may seek out your competitors, who might be better prepared to provide them with products or services immediately.

Finally a critical mistake made by bmarketers is not tailoring an email marketing campaign to their specific target audience.

This may result in the email marketing being less effective. Marketers often fall into the trap of believing that it is more important to reach a large audience than it is to reach a target audience.

You may blindly send your email to millions of recipients and only generate a few leads. However, you could send the same email marketing materials to a smaller group of only a thousand recipients who all have an interest in your products and services and will likely generate more leads from this smaller list.

It is not only important to send your message to your target audience but also to tailor your message to suit this audience. Creating an email message which will appeal to a variety of individuals is not as important as creating a message which will appeal to members of your target audience.

In any case you will need a good autoresponder system to get your eamil marketing messages delivered.

One of the best is Aweber.com. You’ll get a 30 day free trial with them.